Growth Marketing Specialist
Futurae
This job is no longer accepting applications
See open jobs at Futurae.See open jobs similar to "Growth Marketing Specialist" AVP.About us
We are a leading SaaS company operating in the dynamic cybersecurity space. Our mission is to protect people’s money and sensitive online data through technology. We currently serve millions of end-users and are growing usage at 110% yoy. Our current technology is a state-of-the-art, cloud-based multi-factor authentication and fraud prevention software. We are trusted by tier 1 banks and fintechs, such as Rothschild & Co, Barclays, Santander, and Viva. To learn more about our innovative solutions and team, visit us at www.futurae.com
Your mission
As our Growth Marketing Specialist, you will play a key role in driving our business growth by developing and executing data-driven marketing strategies aimed at customer acquisition, retention, and revenue growth. Your primary responsibilities will include generating high-quality leads, nurturing them through automated workflows, and optimizing conversion rates across various channels.
Main Responsibilities
- Manage and implement marketing automation workflows for lead nurturing, ensuring timely engagement with prospects.
- Analyze customer touchpoints (websites, landing pages, forms, etc.) to improve user experience and increase conversion rates (CRO).
- Design and execute ABM (Account-Based Marketing) strategies to engage high-value accounts and convert them into customers.
- Develop, execute, and optimize campaigns across various marketing channels in collaboration with the broader Marketing team to generate high-quality leads.
- Establish and refine analytics via tools to measure performance, track KPIs, and provide actionable insights.
- Partner with external teams to implement and manage ad-hoc PPC campaigns.
- Coordinate with the broader Marketing and Business teams to ensure that growth strategies are aligned with the overall business and marketing objectives, ensuring coherence and maximizing impact across all initiatives.
This job is no longer accepting applications
See open jobs at Futurae.See open jobs similar to "Growth Marketing Specialist" AVP.