Growth Marketing Specialist
Futurae
About us
We are a leading SaaS company operating in the dynamic cybersecurity space. Our mission is to protect people’s money and sensitive online data through technology. We currently serve millions of end-users and are growing usage at 110% yoy. Our current technology is a state-of-the-art, cloud-based multi-factor authentication and fraud prevention software. We are trusted by tier 1 banks and fintechs, such as Rothschild & Co, Barclays, Santander, and Viva. To learn more about our innovative solutions and team, visit us at www.futurae.com
Your mission
As our Growth Marketing Specialist, you will play a key role in driving our business growth by developing and executing data-driven marketing strategies aimed at customer acquisition, retention, and revenue growth. Your primary responsibilities will include generating high-quality leads, nurturing them through automated workflows, and optimizing conversion rates across various channels.
Main Responsibilities
- Manage and implement marketing automation workflows for lead nurturing, ensuring timely engagement with prospects.
- Analyze customer touchpoints (websites, landing pages, forms, etc.) to improve user experience and increase conversion rates (CRO).
- Design and execute ABM (Account-Based Marketing) strategies to engage high-value accounts and convert them into customers.
- Develop, execute, and optimize campaigns across various marketing channels in collaboration with the broader Marketing team to generate high-quality leads.
- Establish and refine analytics via tools to measure performance, track KPIs, and provide actionable insights.
- Partner with external teams to implement and manage ad-hoc PPC campaigns.
- Coordinate with the broader Marketing and Business teams to ensure that growth strategies are aligned with the overall business and marketing objectives, ensuring coherence and maximizing impact across all initiatives.