Brand & Campaign Manager
Hackajob
Administration
Leeds, UK
Posted on Mar 28, 2026
hackajob is collaborating with Tombola to connect them with exceptional professionals for this role.
Brand & Campaign Manager
Reports to: Senior Marketing Manager
Location: UK – Sunderland or Leeds (Hybrid)
The role
As Brand & Campaign Manager, you’ll sit at the heart of tombola’s marketing engine, owning how we show up across TV, digital video, OOH and paid media. This is a highly visible role where strategy meets storytelling — shaping integrated campaigns that connect with our community, bring our brand to life, and deliver measurable results.
You’ll lead campaign planning end-to-end, working closely with our media and creative agencies to ensure everything we produce is channel-first, insight-led and creatively brilliant. From briefing and creative development through to performance analysis and optimisation, you’ll make sure every customer-facing touchpoint reflects who we are as a brand.
What you’ll be doing
Campaign & media planning
At tombola, brand matters. You’ll have the opportunity to work on high-profile campaigns, collaborate with talented partners, and help shape how a much-loved brand shows up in the world — all in a supportive, collaborative environment that values creativity, insight and doing the right thing.
Brand & Campaign Manager
Reports to: Senior Marketing Manager
Location: UK – Sunderland or Leeds (Hybrid)
The role
As Brand & Campaign Manager, you’ll sit at the heart of tombola’s marketing engine, owning how we show up across TV, digital video, OOH and paid media. This is a highly visible role where strategy meets storytelling — shaping integrated campaigns that connect with our community, bring our brand to life, and deliver measurable results.
You’ll lead campaign planning end-to-end, working closely with our media and creative agencies to ensure everything we produce is channel-first, insight-led and creatively brilliant. From briefing and creative development through to performance analysis and optimisation, you’ll make sure every customer-facing touchpoint reflects who we are as a brand.
What you’ll be doing
Campaign & media planning
- Lead the planning and delivery of integrated brand campaigns across ATL, digital and paid channels
- Partner with media and creative agencies to deliver monthly, quarterly and annual marketing plans
- Ensure campaigns are audience-first and insight-driven, balancing strong creative with measurable outcomes
- Collaborate with internal teams to align campaign activity with wider brand and business objectives
- Own the development of ATL creative across TV, BVOD, OOH, audio and digital video
- Write clear, inspiring creative briefs that bring objectives, tone and messaging to life
- Manage the full creative journey — from concept and production through to delivery and review
- Ensure all creative is channel-first and built to perform in its intended placement
- Champion creative excellence, consistency and continuous improvement across all assets
- Oversee media buying and execution across channels, ensuring efficiency and effectiveness
- Work with the media agency to identify the right media mix to drive awareness and consideration
- Monitor live campaigns and make data-led optimisation recommendations
- Ensure all activity meets ASA guidelines and tombola’s responsible marketing standards
- Define KPIs and success metrics for campaigns in partnership with agencies and internal teams
- Analyse creative and media performance to understand effectiveness and ROI
- Turn insights into clear actions to inform future campaign development
- 4+ years’ experience in brand marketing, campaign management or media planning (agency or client-side)
- Proven experience delivering ATL campaigns from briefing through to launch
- Strong understanding of the media landscape, including TV, OOH, digital video, paid social and display
- Experience managing external creative and media agencies
- A confident creative thinker with strong briefing, storytelling and presentation skills
- An analytical mindset — comfortable using data to inform decisions and optimise performance
- Excellent project management and communication skills, with the ability to juggle multiple campaigns
At tombola, brand matters. You’ll have the opportunity to work on high-profile campaigns, collaborate with talented partners, and help shape how a much-loved brand shows up in the world — all in a supportive, collaborative environment that values creativity, insight and doing the right thing.