Digital Performance Marketing Manager
Tanker
Digital Performance Marketing Manager
Le poste
Descriptif du poste
We are looking for a highly analytical and technical Digital Performance Marketing Manager to join our dynamic marketing team. You will be responsible for developing, implementing, and optimising multi-channel paid campaigns that drive brand awareness, lead generation, and conversion across global markets.
Key Responsibilities
Campaign Management: Plan, execute, and optimize paid media campaigns across platforms including Google Ads, LinkedIn, X, Reddit…
Performance Analysis: Monitor campaign performance, analyse KPIs, and generate actionable insights to improve ROI.
A/B Testing: Develop and execute A/B tests on creatives, landing pages, and ad copy to refine messaging and drive engagement.
Collaboration: Work closely with content, product marketing, and sales teams to align campaigns with business goals.
Vendor Management: Manage relationships with external agencies and freelance talent when needed, ensuring quality delivery and alignment with objectives.
Tools & Platforms: Utilise tools like Google Analytics, Google Tag Manager, HubSpot, Meta Business Suite, and others for tracking and reporting.
Budget Ownership: Manage and allocate budgets efficiently, ensuring maximum performance
Autonomy & Initiative: Operate with a high degree of independence and initiative; able to identify needs, propose solutions, and take ownership of execution from strategy to reporting.
Stay Current: Keep up with paid media trends, and algorithm updates to maintain cutting-edge strategies.
Profil recherché
2 to 4 years of experience in managing paid media campaigns, preferably in a B2B or SaaS environment.
Proven track record of driving growth through digital advertising.
Strong analytical skills with proficiency in data analysis tools
Familiarity with the cybersecurity or tech industry is a strong plus.
Excellent communication and project management skills.
Comfortable working autonomously in a fast-paced, evolving environment resourceful, proactive, and solutions-oriented.
Experience managing external vendors, agencies, or freelancers is a plus.
Self-starter with the ability to prioritize tasks and manage time effectively.
We look forward to hearing from you!