The Role

Zenjob is an AI-powered platform for flexible staffing solutions that has been efficiently connecting companies and temporary workers since 2015. Companies use our platform to book job-ready staff in real time, while students use our app to find part-time jobs that fit around their studies

.

More than 40,000 students and 1,000 partner companies across logistics, retail, and hospitality in all major German cities share our belief that great work doesn’t happen by chance. It is the result of innovative technology and genuine passio

n.

Great work starts he

re.

Your Mis

sion

After more than 10 years of growth, Zenjob is entering a new phase where the focus shifts from primarily acquisition to activation, engagement, and retention of both talents and employers. We are looking for a CRM Strategy Lead to own and evolve lifecycle marketing across our two-sided marketplace — B2C (talents/students) and B2B (employers)— ensuring the right communication, content, and incentives reach customers across the entire journey from onboarding to reactivation. Reporting to the Head of Marketing, the role combines lifecycle strategy, insight-driven content, and data-driven optimization, while leveraging CRM technology, automation, and AI to continuously improve engagement and reten

tion.

Key Responsibi

lities

Lifecycle S

• trategy
• Develop and execute end-to-end lifecycle strategies across key touchpoints for both B2C and B2B au
• diences.Design B2B lifecycle programs across stages to drive order activation and repea
• t usage.Lead B2C lifecycle initiatives from activation to re-engagement to increase active talents and improve marketplace eff

iciency.

MarTech & CRM L

eadership

Oversee Zenjob’s CRM and lifecycle marketing infrastructure, ensuring tools are optimized to support activation, engagement, retention, and campaign execution across B2

• C and B2B.
• Develop and execute lifecycle-driven CRM programs that increase engagement, retention, and customer value, continuously optimizing based on upper- and lower-funnel performanc
• e insights.Leverage Braze, Adjust, and AI automation with n8n and other tools to improve segmentation, personalization, and campaign pe

rformance.E

Marketi

• ng Analytics
• Leverage CRM and lifecycle data to generate actionable insights into campaign performance, customer behavior, and engagement patterns across B2C talents and B2B customers, defining and tracking key metrics such as activation, engagement, retention, ch
• urn, and CLV.Collaborate closely with data and analytics teams to improve event tracking, attribution models, and CRM performance measuremen

t frameworks.

Team Leadership &

Collaboration

Lead and develop a CRM/MarTech team, providing clear priorities and strategic direction to drive impact on activation, engagement,

• and retention.
• Foster strong collaboration between lifecycle strategy, campaign execution, and CRM infrastructure to ensure effective p
• rogram delivery.Partner closely with product, marketing, commercial, and data teams, while mentoring team members and promoting a culture of ownership, experimentation, and continu

ous improvement.

Innovation &

• amp; Optimization
• Stay up to date with emerging CRM, AI, and marketing automation trends, ensuring Zenjob continuously evolves its lifecycle marke
• ting capabilities.Drive innovation in segmentation, personalization, and lifecycle communication, leveraging automation and AI
• where appropriate.Continuously test and optimize CRM campaigns, messaging, and lifecycle programs to improve engagement, retention, and overal

l business

impact.

Hard Skills

Required Skills

• & Qualifications
• Proven track record in implementing and managing CRM lifecycle strategies, ideally across both B2C
• and B2B environments.Strong ability to develop insight-driven CRM content and campaigns that engage users across differ
• ent lifecycle stages.Strategic and systemic thinker capable of designing scalable lifecycle programs aligned with business goals, with a focus on continuous improvement through test
• ing and optimization.Strong analytical capabilities and experience working with CRM performance data, attribution models, a
• nd marketing metrics.Technology-savvy with hands-on experience using CRM and marketing platforms (e.g., Braze, Adjust, Tableau, Google Analytics) and a strong interest in leveraging AI and automation to enh
• ance CRM performance.Fluency in both

english & german

Responsibility for Lifecycle

• Strategy & Impact
• Own and develop the end-to-end lifecycle strategy across key touchpoints for both B2C talents and B2B customers, driving activation, engagement, retentio
• n, and long-term value.Design and execute lifecycle programs across B2B and B2C stages to increase order activation, talent engagement, and
• marketplace efficiency.Establish scalable segmentation, referral, and CRM infrastructure frameworks (e.g., tracking, data flows) to enable personalized lifecycle communicat

ion and org

• anic growth.
• Soft Skills
• Energetic and driven, with a strong sense of owner
• ship and execution focus.Entrepreneurial mindset, with strategic mindset and a clear understanding of how CRM can contribute to sus
• tainable business growth.Enthusiastic team lead, capable of motivating and guiding a smal
• l, cross-functional team.Collaborative and proactive, able to work effectively with stakeholders across marketing, product, da
• ta, and commercial teams.Results-oriented, with a strong focus on measurable impa

ct and busine

ss outcomes.

We offer this

🏖️ Time t

• o switch off & recharge
• 28 vacation days (increasing by 1 every two calendar years
• up to a maximum of 30 days)1 paid special leave day
• per year for voluntary work5 da
• ys of paid educational
• leaveOption for unpaid leave10 paid days in case of your chi

ld's illness-related absence

🚀 Furth

• er development & learning
• €1000 annua
• l training budget per employeeAdditional team training b
• udget & internal workshopsMentoring, career co
• aching & Zenjob UniversityFree language courses (German

& English via Babbel Li

• ve)
• 🏠 Work that fits your life
• Hybrid work model: up to 2 days/week remote (1 day in the first
• 6 months for optimal o
• nboarding)Flexible working hoursModern, light-
• filled office in Prenzlauer B

ergDog-friendly work envi

• ronment
• 💪 Health & Wellbeing
• €30 mon
• thly subsidy for Urban Sports Cl
• ub25% discount on FitX membersh

ipsPrivate small gym in the o

• ffice
• 🥗 Catering & Office Life
• Monthly Monday lunch, fre
• e drinks, fruit and vegetable basketUp to €112.50/month
• tax-free meal allowance via CirculaSnacks &

drinks after our All H

• ands Meetings
• 🚲 Sustainable Mobility
• €40 monthly credit with NAVIT (public

transport, bike sharing and much mor

• e)
• 💼 Finance & Retirement Planning
• Company pension scheme
• via Finsurancy at attractive group ratesTransfer servic

e for existing company pensi

• on contracts
• 🎉 Culture & Team Spirit
• Quarterl
• y team events, summer & winter partiesBudget
• for birthdays & company anniversariesOur values are l

ived: Humble, Helpful, Hungry & Honest

Apply now and send us your docu

ments. We look forward to hearing from you!

We invite you to visit our careers page , follow our Link

edIn page and connect with us on Instagram .

We are proud to be an equal opportunity employer. We are committed to evaluating every qualified person based on their abilities, regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. It is not necessary to in

clude your photo and age in your application.