OUR WORK MODEL:

Hybrid: This is a hybrid role, requiring you to work from our London office 3 days per week, with flexibility to work remotely on other days.

THE ROLE:

We are looking for a Senior Demand Generation Manager to drive pipeline growth across Cognism’s Mid-Market and Enterprise segments.

At Cognism, marketing plays a direct role in revenue generation. Our demand generation team owns pipeline targets and works closely with Sales and RevOps to drive predictable growth.

Our focus is on engaging the right accounts and buying groups rather than simply generating lead volume. We run integrated campaigns across multiple channels to build awareness, create demand and convert engagement into qualified opportunities.

In this role, you will own the strategy and execution of demand generation programs that engage priority accounts, generate pipeline and support Cognism’s continued move upmarket. You will partner closely with Sales, RevOps and cross-functional marketing teams to design targeted campaigns that increase account engagement and accelerate revenue opportunities.

We are looking for someone who is naturally curious and proactive. You enjoy digging into problems, testing new ideas and finding solutions even when the answer isn’t immediately obvious.

THE IDEAL CANDIDATE:

• You have experience building demand generation programs targeting mid-market and enterprise audiences within a B2B SaaS environment. You understand complex buying processes and how to engage multiple stakeholders across the buyer journey.
• You are comfortable running targeted account strategies and account-based marketing programs. This includes identifying priority accounts, working closely with Sales on account plans and designing campaigns that engage buying groups through coordinated activity across multiple channels.
• You have a strong commercial mindset and understand how marketing drives pipeline and revenue. You are comfortable working with performance data, attribution and campaign ROI, focusing on the activities that deliver the greatest business impact.
• You combine strategic thinking with a hands-on approach. You can shape campaign strategy while also executing programs, launching campaigns and optimising performance.
• You enjoy working in collaborative environments and partnering closely with Sales, SDRs, RevOps and marketing teams to deliver coordinated campaigns that drive measurable results.

RESPONSIBILITIES:

• Develop and execute demand generation programs targeting Mid-Market and Enterprise segments
• Design and run targeted campaigns for priority accounts, incorporating account-based marketing strategies where appropriate
• Partner with Sales leadership and SDR teams to identify priority accounts, buying groups and revenue opportunities
• Build and execute multi-channel campaigns across paid media, events, outbound, content and partnerships
• Work with RevOps to develop and maintain target account lists, segmentation strategies and campaign reporting frameworks
• Drive qualified pipeline creation and account engagement across key segments
• Track campaign performance and pipeline contribution, focusing on revenue impact rather than lead volume
• Collaborate with paid media, content and product marketing teams to develop messaging and campaign assets tailored to target accounts
• Continuously test and optimise campaigns to improve engagement, conversion and pipeline generation

REQUIRED SKILLS/EXPERIENCE:

• 5+ years of experience in B2B demand generation, ideally within a SaaS organisation
• Experience running campaigns targeting mid-market or enterprise audiences
• Experience working in a demand generation environment focused on pipeline and revenue rather than traditional lead generation
• Strong understanding of pipeline metrics, attribution and campaign performance analysis
• Experience partnering closely with Sales teams on account targeting and campaign planning
• Experience executing campaigns across multiple channels including paid media, events, outbound and content
• Experience using marketing and sales technology such as HubSpot, Salesforce, Dreamdata or similar platforms
• Strong organisational skills with the ability to manage multiple campaigns simultaneously
• Comfortable operating in a fast-paced, high-growth environment